Branch Warren's forefathers were cattlemen and beef jerky was a staple of their existence. A century and a half later he is still carrying on that tradition with time honored recipes that we guarantee you will love. Branch was born in Texas and spent his early childhood on a cattle ranch. On that ranch is where he learned the value of hard work. He later moved to the Ft. Worth area where he began bodybuilding and ultimately became a world champion professional bodybuilder. During this time is when Branch learned the importance of having a high-quality protein food source that is hormone free and all natural. Throughout his life Branch has loved jerky and wanted to own his own company. So after retiring from competitive bodybuilding Branch wanted to pass on his healthy lifestyle and time-honored family recipes to you. Once you open a bag and take the first bite, we guarantee you will love the wickedly awesome flavor of Wicked Cutz.